CRDA - SAFETY CAMPAIGN

Due to the impact that Covid-19 had caused across the travel and tourism industry, the Atlantic City Casino Reinvestment Development Authority (CRDA) tasked Masterpiece with creating a campaign to safely and responsibly encourage visitors back. With extensive experience in conceptualizing and the industry expertise in implementing travel and tourism campaigns, Masterpiece developed one with strategic messaging that spoke directly to audiences. Through a series of digital ads that showcased the many attractions and entertainment that were “Now Playing” in Atlantic City, playful headlines served as reminders to the public about how to enjoy the fun but do so with everyone’s wellbeing in mind. With this, Masterpiece was able to pivot and effectively leave the target market reassured and welcome back guests to Atlantic City.