TOURISM
CRDA - Authentic Atlantic City Campaign
In our ongoing partnership with the Casino Reinvestment Development Authority (CRDA) in support of Atlantic City’s tourism efforts, Masterpiece created the Summer 2023 “Authentic Atlantic City” branding campaign, positioning the destination as a place to experience authentic experiences, connecting to the rich history, nostalgia, and beloved local businesses that make the destination unlike any other place in the world.
Following an extensive discovery phase, which included stakeholder and visitor workshops, interviews, and surveys, we developed a campaign that showcases Atlantic City’s competitive advantage: the destination’s iconic attractions, legendary dining venues, and local culture.
A multichannel marketing campaign included TV, Radio, YouTube, Digital, and Email Marketing that encouraged visitors in our targeted markets to explore Authentic Atlantic City experiences, along with brand-new venues, world-class gaming and entertainment, and the Boardwalk and beach.
Each component featured a call to action for visitors to visit AtlanticCityNJ.com for all the details, to stay informed on new events and venues, and to enter to win “Authentic Atlantic City” experiences and a getaway package.
Our campaign also included a local component, featuring digital marketing, print advertising, and radio spots that encouraged those in the Atlantic City region to celebrate the resort’s iconic and new offerings, including restaurants, events such as the North to Shore Festival, and attractions debuting in 2023.
609.344.2400
3101 Boardwalk, Suite #13
Atlantic City, NJ 08401
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