TOURISM

AC SPORTS COMMISSION

Masterpiece serves as the agency of record for Meet AC – the convention and tourism arm of the Casino Reinvestment Development Authority (CRDA). The agency’s creative responsibilities have spanned from strengthening the brand to authoring its annual marketing plan while creating marketing initiatives and advertising campaigns for the meetings and conventions, tourism, international tourism, and Sports and Film Commissions, all of which comprise Meet AC.

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The sports commission’s role is to solicit, create and support sports-related events and businesses that spur economic and community growth within Atlantic City. As part of the commission’s branding, Masterpiece created a dynamic new logo that visually captured the kinetic energy of athleticism and paid homage to the aquatic surroundings that nestle Atlantic City. Across traditional, collateral, and digital assets, the logo is still used today.

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MAC-15-066 Just DoAC - Volleyball
MAC-15-066 Just DoAC - Running
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609.344.2400

3101 Boardwalk, Suite #13
Atlantic City, NJ 08401

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