SHORE MEDICAL CENTER FOUNDATION

Three keywords – Giving, People and Hope – came together to provide a new logo and “Gold Standard” philanthropic marketing campaign for the Shore Medical Center Foundation. Through a new GiveToShore.org URL and a series of ads that promote The Gift of Hope, The Gift of Friendship, the Gift of Excellence and the Gifts of Time & Laughter, the Shore Medical Center Foundation was able to successfully launch a new annual gift program and giving societies.