SHORE PHYSICIANS GROUP

How does a small community medical center launch a physicians group that can compete with well-established hospital-aligned and independent practices, and quickly provide a meaningful patient flow? By “Treating People Well.” Masterpiece turned the branding tables on the healthcare industry, transforming “Patients” into “People” and humanizing physicians, nurses and other clinicians. The campaign resulted in fast growth for Shore Physicians Group and another Aster Awards for Excellence in Medical Marketing for Masterpiece.