HEALTHCARE
SHORE MEDICAL CENTER
Shore Memorial’s construction of a $125 million surgical pavilion and groundbreaking of its Pediatric Care Center was the largest campus expansion in the facility’s 70-year history. From somewhat humble beginnings as a small community hospital, the growth led to Shore Memorial becoming one of South Jersey’s leading destinations for healthcare and treatments.
At this opportune time, Masterpiece created the Shore Medical Center brand and a new music-based campaign that featured the filming of a symphony orchestra in a very unexpended place – one of Shore’s new operating suites. The campaign proved not only to be effective but also was awarded 1st Place from the New Jersey Ad Club and acclaimed in the 29th Annual Healthcare Advertising Awards.
BEFORE
![smc_old_shore_logo_1 smc_old_shore_logo_1](http://imagination.masterpiecestage.com/wp-content/uploads/2021/07/smc_old_shore_logo_1.jpg)
AFTER
![smc_shore_logo_2 smc_shore_logo_2](http://imagination.masterpiecestage.com/wp-content/uploads/2021/07/smc_shore_logo_2.jpg)
![smc_oncology_ad_4 smc_oncology_ad_4](http://imagination.masterpiecestage.com/wp-content/uploads/2021/07/smc_oncology_ad_4.jpg)
![smc_heart_ad_5 smc_heart_ad_5](http://imagination.masterpiecestage.com/wp-content/uploads/2021/07/smc_heart_ad_5.jpg)
![smc_tech_ad_6 smc_tech_ad_6](http://imagination.masterpiecestage.com/wp-content/uploads/2021/07/smc_tech_ad_6.jpg)
![smc_peds_ad_7 smc_peds_ad_7](http://imagination.masterpiecestage.com/wp-content/uploads/2021/07/smc_peds_ad_7.jpg)
![smc_award_8 smc_award_8](http://imagination.masterpiecestage.com/wp-content/uploads/2021/07/smc_award_8.png)
![smc_healthcare_award_9 smc_healthcare_award_9](https://masterpieceadvertising.com/wp-content/uploads/2021/07/smc_healthcare_award_9.jpg)
![smc_laptop_10 smc_laptop_10](http://imagination.masterpiecestage.com/wp-content/uploads/2021/07/smc_laptop_10.jpg)
To offer consumers and future patients an easier, more pleasurable experience, Masterpiece also created a new responsive, large-scale website. Built on a flexible enterprise-friendly Drupal platform, the new site offered an overall better mobile experience. It was also programmed using a variety of databases in support of numerous in-depth modules that combine to create a single, user-friendly ecosystem.