HEALTHCARE

SHORE MEDICAL CENTER

Shore Memorial’s construction of a $125 million surgical pavilion and groundbreaking of its Pediatric Care Center was the largest campus expansion in the facility’s 70-year history. From somewhat humble beginnings as a small community hospital, the growth led to Shore Memorial becoming one of South Jersey’s leading destinations for healthcare and treatments.

At this opportune time, Masterpiece created the Shore Medical Center brand and a new music-based campaign that featured the filming of a symphony orchestra in a very unexpended place – one of Shore’s new operating suites. The campaign proved not only to be effective but also was awarded 1st Place from the New Jersey Ad Club and acclaimed in the 29th Annual Healthcare Advertising Awards.

BEFORE

AFTER

To offer consumers and future patients an easier, more pleasurable experience, Masterpiece also created a new responsive, large-scale website. Built on a flexible enterprise-friendly Drupal platform, the new site offered an overall better mobile experience. It was also programmed using a variety of databases in support of numerous in-depth modules that combine to create a single, user-friendly ecosystem.

609.344.2400

3101 Boardwalk, Suite #13
Atlantic City, NJ 08401