GAMING

SARATOGA CASINO HOTEL BRAND REFRESH

Subsequent to the strong brand and brand positioning we developed for Saratoga Casino Hotel, it was time to refresh the look and feel of the brand, reinforce product improvements, and launch a campaign with enhanced messaging. Our “It’s Always a Good Time” concept capitalized on the solid foundation we had established while injecting new life into the brand.

Our comprehensive refresh spanned various media channels: a captivating TV spot, new photography, and visually striking creative elements. The newly developed brand voice not only resonates with the essence of the property but also beckons viewers to immerse themselves in a world of excitement and good times of many kinds.

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609.344.2400

3101 Boardwalk, Suite #13
Atlantic City, NJ 08401

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