GAMING
Magnolia Bluffs Casino Hotel
When Magnolia Bluffs Casino Hotel’s owners sought to update the marketing campaign for its newly acquired Mississippi-based property, they came to Masterpiece for a creative refresh for the boutique casino and hotel.
Following an intensive discovery phase to gain an in-depth understanding of the local market and regional competition, our team developed a strategic marketing and media plan to effectively position the Magnolia Bluffs brand in the market.
Our team developed and created a comprehensive brand identity package, which encompassed an updated logo, color palettes, typography, design elements, and targeted messaging. Alongside this, we orchestrated a compelling and impactful new campaign, executed across multiple platforms including digital, TV, radio, print, and outdoor.