Masterpiece’s most important clients aren’t always the biggest, which is certainly the case with the Atlantic City Aquarium. A landmark within Atlantic City’s Gardner’s Basin district at the north end of Absecon Island, the Aquarium plays a role in educating and entertaining residential and visiting children. As such, it is one of the agency’s highly valued clients. Upon winning the account, Masterpiece rebranded the Aquarium, increased corporate sponsorships for exhibits like the Traveling Touch Tank and, through a targeted, online admission discount program, immediately increased visitation and revenue.