BUSINESS

NJEDA - BROWNFIELDS PROGRAM

The New Jersey Economic Development Authority (NJEDA) reached out to Masterpiece to create an identity for its Brownfields initiatives, which provide funding for the remediation of contaminated sites throughout the Garden State.

Implementing our 4D process (Discover, Define, Design, Deliver), out first step included a discovery phase in which we collaborated with a renowned environmental expert. After defining our objectives and solutions, we designed a compelling logo, identity, and tagline to effectively position the programs for increased engagement among eligible participants and convey their positive impact on economic development.

Utilizing colors that supplement the agency’s existing color palette – while still relating to the brand – the visuals are versatile enough to be used across various applications.

Our team also created a video to effectively market the NJEDA initiative.

609.344.2400

3101 Boardwalk, Suite #13
Atlantic City, NJ 08401