For years, Masterpiece has been creating traditional and digital direct mail programs that have generated trips to this world-famous destination resort casino from Atlantis’ customer database. These campaigns often utilized variable messaging to personalize the customer contact and eventually helped Atlantis reduce costs and increase frequency by converting customers from traditional to digital mail. In addition, Masterpiece has created high-end and VIP invitations for the biggest and best events at Atlantis, featuring the brightest stars in the business.