MEET AC, INTERNATIONAL MARKETING

As it looks to revitalize both its image and brand positioning as a major resort destination, Atlantic City will rely on the International Market to play a key role in generating growth through multi-night trips and twin city tours. International visitors look for diversified destinations that offer many options. Masterpiece developed a creative campaign to communicate all of those options and give Atlantic City the opportunity to exponentially increase its presence and appeal. It is projected the campaign will achieve a 6% annual growth in revenue.