TOURISM

MEET AC - FALL CAMPAIGN

In the fall of 2020, Meet AC was seeking an engaging way to bring guests to Atlantic City. Tasked with creating and executing a campaign to generate top-of-mind awareness for the iconic destination, Masterpiece Advertising created a digital campaign that incentivized potential guests with a multi-week, multi-winner sweepstakes component. In developing "Atlantic City's Perfect Escape Giveaway," an entry-based online giveaway that offered complimentary stays and accommodations for some of the city's best resorts, Masterpiece's strategy was entirely digitally focused.

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Operating primarily through social media channels, a creative series of banner ads was used to target a market within a specific 150-mile geographic radius and drive participation towards a landing page created for contest entries and email captures.

By utilizing such digital tactics and gaining insights from conversion tracking data, messaging could also be shifted in real-time. In further optimizing its advertising execution, Masterpiece easily monitored audience behavior, which allowed for an even more significant impact and greater engagement to be achieved as the campaign progressed.

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609.344.2400

3101 Boardwalk, Suite #13
Atlantic City, NJ 08401

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