TOURISM
MEET AC
As its Agency of Record, Masterpiece was tasked by Meet AC – the meetings & convention sales arm for Atlantic City – with positioning Atlantic City and marketing its awareness as the quintessentially world-class setting for meeting capabilities.
In creating its compelling “Experience” campaign and messaging that targeted meeting planners and other key decision-makers, Atlantic City was showcased as an ideal destination for meeting-goers, conventioneers, and countless others due to its variety and abundance of venues to choose from, rooms, accommodations, and other facilities. Masterpiece effectively showed that Atlantic City offers a dynamic and healthy environment for conducting business while enjoying the process. Whether holding a meeting, trade show, board retreat or beyond, or enjoying the city’s many entertainment and recreation options, the campaign captured a complete “Experience” that Atlantic City offers to facilitate both business and play.
The campaign helped elevate Atlantic City’s perception as a business travel destination and directly contributed to a boost in meetings and conventions business. Additionally, convention and tourism dollars generated for the Atlantic City economy increased significantly, and partnerships were created with various high-profile organizations.
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