TOURISM
CRDA - 2022 SUMMER CAMPAIGN
Based on the success of our previous summer’s Atlantic City campaign on behalf of the Casino Reinvestment Development Authority (CRDA) and our ongoing research, Masterpiece’s Atlantic City Summer 2022 “Life Is Now, Press Play” campaign encouraged visitors to live in the moment, PRESS PLAY, and explore the variety of diverse, exciting, and nonstop entertainment options in the resort.
The nine-week, multichannel campaign positioned the Atlantic City brand as the ultimate entertainment destination in our targeted markets of Philadelphia, New York, and North Jersey. Including TV, Cable and Radio placements, as well as digital marketing consisting of social media, Google Display Network, and YouTube ads, we delivered optimized messaging to deliver the most effective message to the appropriate audiences.
From a creative standpoint, Masterpiece utilized visually exciting colors and images across the campaign collateral, featuring bold, vibrant hues and neon elements to stimulate the excitement and entertainment of Atlantic City. This visual energy translated to increased excitement and activity on the Boardwalk and throughout the resort over the summer.
Building on our effective strategies to continue to drive new users to the AtlanticCityNJ.com website, Masterpiece’s marketing efforts included collaborating with our partners throughout the resort to execute a summer-long promotional campaign that encouraged the targeted audiences to enter to win chances to be entertained in Atlantic City. Deploying monthly e-blasts to our growing database of email addresses generated from a promotional campaign landing page led to more engagement with visitors.
609.344.2400
3101 Boardwalk, Suite #13
Atlantic City, NJ 08401
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