GILDA'S CLUB SOUTH JERSEY

Gilda’s Club South Jersey, like its nonprofit parent, was facing a brand crisis. A younger generation had lost touch with who actress and comedian Gilda Radner was. As well, her namesake organization had become linked solely to the fight against breast cancer. Masterpiece developed a new marketing campaign – the Faces of Gilda’s Club South Jersey – that won a Cancer Awareness Advertising Award by reinforcing that Gilda’s Club provided free support for anyone touched by any form of cancer.