TOURISM
NJEDA - NORTH TO SHORE FESTIVAL 2024
Held once again in the iconic cities of Asbury Park, Atlantic City, and Newark in June 2024, North to Shore continued to flourish in its second year. As part of our ongoing collaboration with the New Jersey Economic Development Authority (NJEDA) and New Jersey Performing Arts Center (NJPAC) – which included developing the name and creating the logo for the festival – Masterpiece had the privilege to create a series of high-profile videos for the 2024 multi-week event.
KICK-OFF VIDEO
We were initially tasked with creating a video to tease the festival’s return and officially announce the 2024 event at a media event hosted by New Jersey Governor Phil Murphy at Asbury Park’s Stone Pony. Maintaining the branding we developed for North to Shore, we created a short, impactful video showcasing the excitement for the festival’s second year, along with customized versions for social media.
EVENT VIDEO
Next, our goal was to create a series of videos to be played at each venue during North to Shore. Introducing something fresh yet capturing the high-energy vibe of the 2023 festival video we produced, Masterpiece developed a concept and script reflecting Governor Murphy and First Lady Tammy Murphy’s vision of celebrating New Jersey’s legacy in the arts and innovation.
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