GAMING
SARATOGA CASINO HOTEL
Located in beautiful Saratoga Springs, Saratoga Casino Hotel is a boutique casino hotel that was handcuffed by a rigid brand execution and facing serious local and regional competition from renowned and highly successful gaming industry competitors. With four major capital improvement projects on the drawing table, the property wanted to further enhance and elevate its Four Diamond status.
Masterpiece created an experience-driven brand and brand positioning, implemented new traditional and digital media advertising plans, and helped restructure the property’s direct and email marketing strategies and tactics to communicate what Saratoga Casino Hotel truly delivers.
– a Great Time Every Time!