A CULTURE
of creativity and diversity
Taking it beyond possibility
in more ways than one.
For three decades, Masterpiece Advertising has continually set a new standard for advertising to push the envelope and truly resonate.
As a full-service, results-driven and digitally focused agency, our boundless creativity has served many clients across various industries including global gaming, leisure, finance, healthcare and non-profit. Through business intelligence, keen insights and dynamic client relationships, combined with keeping our finger on the constant pulse of the ever-evolving global environment and technological trends, Masterpiece Advertising always remains ready to meet bottom lines and exceed client expectations.
The difference in difference makers.
Masterpiece’s culture is a tapestry of creativity, innovation, collaboration – and celebration. Not only do we excel at executing impactful creative that aligns with our clients’ vision, but we also are passionate about celebrating the diversity of our team and our community.
Different backgrounds and perspectives not only inspire us to push boundaries but also drive us to celebrate our differences.
Our celebration to spread HOPE.
In the spirit of celebration, since 2013, we have celebrated the holiday season in a way that also spreads HOPE in our community. What began years before as Masterpiece’s annual holiday party – bringing together a who’s-who list of area movers and shakers – has turned into an extravagant benefit to support our HOPE Foundation (Helping Other People Every Day), which provides financial support to individuals in our community battling serious and terminal illness.
In December 2023, “Jingle Bell Rock,” our 10th Anniversary HOPE Foundation Holiday Benefit was held at Daer Nightclub inside the Hard Rock Hotel & Casino in Atlantic City. (Click to read more and see a photo gallery)
Our first holiday benefit since the pandemic, key influencers, business leaders, and community members came together for a festive night of exquisite cuisine, live music, and hitting the dance floor, continuing Masterpiece’s decade-long legacy of sharing HOPE during the holiday season.
Inspiration fuels our imagination.
At Masterpiece Advertising, we believe that being inspired by the best in culture helps shape the best in creativity.
We thrive on new cultural experiences, and our passion for traveling to distinct destinations around the globe, such as Macau, Costa Rica, Cuba, and Egypt, informs our work for a myriad of tourism clients and the destination marketing campaigns we create and execute on their behalf.
(Read about Phyllis’ recent trip to Egypt here.)
Each unique perspective we encounter fuels our creativity and expands our imagination.
This applies to not only who we are and how we create but what we create and why. Tailoring brand messaging begins with maintaining a diverse team of talent. We translate that into the further inclusion of underserved or underrepresented markets within communities. By going above and beyond to execute inclusive campaigns, we’re not only able to better speak their language in evolving conversations with our clients, but we’re also able to build greater trust between clients and their target market.
33% of our staff is multicultural
with language fluency in Spanish,
Japanese and Italian.
Our capabilities
The expertise
to execute.
BRANDING
Brand Identity
Brand Intelligence
Creative
Photography
Consumer Research
ADVERTISING
Campaign Development
Digital Media
Print Media
Broadcast
Radio
MARKETING
Market Segmentation
Strategic Planning
Database Development
Relationship Marketing
Direct & Email Marketing
Ethnic Marketing
DIGITAL
Video Production
Custom Programming
Application Development
Web Development
Content Management Systems
CREATE TRAFFIC
Analytics
Search Engine Optimization
Google Search
Google Display Network
Video Advertising
Geofencing
OTT
Email Marketing
CREATE BUZZ
PR Management
Social Media
Promotions
Community Relations
Event Management
Talent Negotiations