TOURISM

CRDA - Atlantic City 2024 Summer Campaign

Strengthening the authentic brand position we established for Atlantic City over the previous year as the marketing agency for the Casino Reinvestment Development Authority (CRDA), Masterpiece’s Summer 2024 leisure tourism campaign connects to both the destination’s storied history and modern flair.

An extension of the “Really AC” campaign we created to launch this brand positioning the previous summer, “The Original Cool” campaign highlights Atlantic City as the region’s original summer playground, conveying the resort’s iconic charm and classic summer vibes with playful, retro visuals and a compelling narrative that showcases its cross-generational appeal.

High-energy TV and YouTube spots, digital ads, email marketing, radio, and print components are key elements of our multichannel campaign, capturing the essence of all that is cool about Atlantic City, inviting target audiences to visit the destination to indulge, unwind and escape.

From landmark restaurants and the world-famous Boardwalk and beaches to new attractions and its engaging arts and cultural scene, Atlantic City has an array of “authentic” experiences that distinguish it from its competition, and this campaign emphasizes them all.

Each component drives visitors to AtlanticCityNJ.com to win an “Authentic Atlantic City” getaway package, find overnight deals at casino hotels, or plan the ultimate summer escape.

609.344.2400

3101 Boardwalk, Suite #13
Atlantic City, NJ 08401