NON-PROFIT

ATLANTIC CITY WORLD WAR II MEMORIAL

The Masterpiece team was honored to partner with the nonprofit Friends of Bernie Friedenberg for the June 2024 Unveiling & Dedication Ceremony for Atlantic City’s World War II Memorial. Working for several years to make this enduring tribute a reality, the group of veterans advocates brought in Masterpiece a month before the event to develop a strategic branding, marketing and PR plan to ensure this important, high-profile project was an overwhelming success.

bernie_friedenberg_logo-1

In a four-week span, our team created branded collateral to elevate the event’s visibility and also orchestrated a comprehensive digital and social media campaign. This multifaceted strategy encompassed targeted ads, organic content, and seamless event coordination, all designed to maximize engagement.

abc_news_coverage
fox_29_coverage
cbs_news-coverage
phi17_news_coverage

Resulting in nearly 1,000 attendees at the event, our work also included securing prominent editorial coverage across the Philadelphia and regional markets. Our efforts resulted in hits on every major TV network, front-page stories and numerous other print highlights, over 50 online news articles, and more than a dozen radio segments and interviews.

Business Newspaper isolated on white background, Daily Newspaper mock-up concept
ac_press

609.344.2400

3101 Boardwalk, Suite #13
Atlantic City, NJ 08401

© 2024 Masterpiece Advertising. All Rights Reserved.